Your venue's run club, up and running

Why host a run club

Weekly regulars, not one-off traffic

A run club meets at the same time every week. Runners who come back week after week stop being visitors and start being regulars, and regulars are what a venue is built on.

Runners bring company

Friends and family who come along but do not run wait at the venue while the run is out: a parent with the kids, the non-running half of a couple, ordering while they wait. Supporters spend for the whole run and the runners spend when it returns. One of them runs. Both of them come.

Proof, not vibes

After each run, two quick questions (how many stayed, and was it worthwhile?) become numbers your own staff recorded. That is the sentence you can take to the brewery, your accountant or us.

How it works

1. 1

   Set up in 15 minutes

   Guided setup takes you from an empty account to a club ready to go live: venue, club, terms reviewed and published, your first regular run and a reward. A real person at CornerMile checks every new venue before its page goes public, usually within a day, and emails you when your printable QR poster and join link switch on. Upload your logo under Settings and it heads the club page, the poster and the club's emails to members.

2. 2

   Put the poster where people gather

   Runners scan it and join with an email address and one tap on the button we email them. No app for anyone, and no password to invent; once someone has signed in, they can add a passkey and skip the code on their own device.

3. 3

   Runs keep themselves running

   Set the weekly or monthly run once and future sessions appear automatically. Add one-off runs alongside, a special or a race-day social, from the same page. Change a time, move the meeting point or cancel a week, and everyone who RSVP'd is emailed automatically.

4. 4

   Check in with one scan

   Attendance is verified and timestamped. Choose scan-out-and-back-in and your check-in sheet shows who is still out on the run.

5. 5

   Rewards bring them back through the door

   A member discount everyone holds from the day they join, plus run-day discounts, active-member perks and milestone rewards that trigger on attendance recorded through check-in — every N runs or once at N, any run or one of your regular runs, in a row or not. Staff redeem a voucher in one tap, and owners and managers can reverse a mistake.

6. 6

   Watch the numbers

   Members, verified attendance, repeat-attendance rate and redemptions. Four numbers that show whether the club is paying its way in footfall.

You do not have to lead it yourself

Clubs can start without a leader, with the venue hosting and CornerMile handling the admin. When you want someone to front the club, tick "We'd like help finding a run leader or influencer" in Settings and review applications from coaches, influencers and keen runners. You can offer standing perks such as a post-run coffee tab: funded by your venue, shown at the bar and recorded by your staff.

What it costs during the pilot

Nothing, for Liverpool venues (L postcodes). No card. Pilot venues keep their club, members and history when paid plans arrive, receive Founding Venue pricing and earn discounts for feature suggestions we ship. How long the pilot runs and what plans cost afterwards aren't fixed yet; pilot venues hear before either changes.

Outside Liverpool? Wider areas open after the pilot. Join the launch list and tick the consent box if you want us to email you when we reach your area.

Are you in the pilot area?

Signup asks for the venue's own postcode, not your home or head office, and checks it before we email your sign-in link. An L postcode is in: the letter L followed by a number, such as L1, L8 or L39. LS1 is Leeds, LA1 is Lancaster and LE1 is Leicester, so the number after the L is what decides it. Spacing and capitals make no difference. If what you type isn't a UK postcode at all, we ask you to correct it rather than turn you away.

A postcode outside the area takes you to the launch list with that postcode already filled in. No account is created and no code is sent, and you decide whether to tick the box asking us to email you when we reach your area.

We check the postcode again when the venue is created, and store it with the venue. If your venue is genuinely in the pilot area but its postcode says otherwise, tell us: we can record a one-off exception for that email address and postcode, with the reason written down. It can be cancelled before it is used and works once. Adding a second venue later goes through exactly the same check.